- To help as many people as possible achieve optimal health and wellness through natural chiropractic care.
- To be a progressive health care team, where we deliver high-quality, comprehensive chiropractic services to the local and extended community with excellence, compassion, and competence.
- To provide excellent family-centered chiropractic care that meets or exceeds the expectations of those we serve.
- To promote wellness, relieve suffering, and restore health using the highest ethics, integrity, and professional standards.
- To recognize the value of every person we serve.
- To educate others about chiropractic so they will be inspired and become active participants in their own well-being and, in turn, will educate others.
- To build a work environment where each person is valued, respected, and has an opportunity for personal and professional growth.